Transforming PowerEdge Sales Through AI & Unified Configurations
Orchestrated enterprise design transformation across global regions, enabling AI-powered configuration and CRM modernization for Dell’s commercial sales ecosystem. Established scalable governance and delivery frameworks to accelerate automation and operational efficiency.
Context
As part of Dell’s global commercial strategy to reduce low-touch seller interactions and optimize small-deal economics, the infrastructure sales ecosystem required modernization. Configuration, quotation, and CRM workflows were fragmented across multiple tools, creating manual dependencies, rework, and long response cycles for enterprise buyers.
At the same time, the organization was undergoing a large-scale infrastructure transformation to support automation and scalability across global regions.
Challenge
Unify fragmented configuration, collaboration, and quotation workflows into a cohesive enterprise journey — while enabling CRM integration, AI automation, and scalable seller efficiency aligned with company strategy.
Products
Tool integration roadmap for end-to-end journey
Unified Configurator Experience
AI Configuration Flow
Collaboration Workspace
Approach
Integrated configuration and quotation tools into a unified end-to-end enterprise workflow (Tools Consolidation)
Supported a large-scale infrastructure changes
Supported the design team to create and validated AI Agent workflows embedded within Salesforce to automate manual seller processes (Open picture)
Established delivery governance frameworks and KPI tracking to improve predictability and cross-functional alignment
Elevated executive storytelling and roadmap transparency to support strategic investment decisions
Role
Technical Program Lead, Configuration & Collaboration Design
Led a distributed team of 20 designers across South Asia, the US, EMEA, and Brazil, supporting three strategic product domains: Collaboration Workspace, Unified Configuration, and AI Configuration. Partnered closely with Design Leadership, Strategy, Product, Engineering, and CRM transformation teams to align execution, governance, and delivery readiness.
Accountable for:
Cross-regional design delivery orchestration
Capacity and financial planning
KPI governance and performance visibility
Executive reporting and stakeholder alignment
Operational stability during infrastructure transformation
Impact
Integrated configuration and quotation tools into a unified end-to-end enterprise workflow
Supported large-scale infrastructure changes
Supported the design and validation of AI Agent workflows embedded within Salesforce to automate manual seller processes
Established delivery governance frameworks and KPI tracking to improve predictability and cross-functional alignment
Elevated executive storytelling and roadmap transparency to support strategic investment decisions
The solution was scheduled for rollout in August.2026, following prototype validation and executive alignment. The program established the operational foundation, governance model, and automation framework for Dell’s next-generation enterprise sales workflow.
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