Flavia Kawazoe Cabral

About me

Digital Product Design & Experience Leader with 15+ years in enterprise transformation across global technology companies including IBM, Samsung, Dell, and CI&T. I build and scale digital platforms at the intersection of business strategy, data, and human-centered design — turning complex ecosystems into measurable business impact.

I lead global design organizations, establishing operating models, governance, and cross-functional alignment to accelerate innovation and deliver customer-centered value at scale.

Impactful Stories

These impact stories demonstrate how design leadership drives transformation across complex ecosystems, delivering scalable and high-impact digital experiences. Each case embodies the convergence of strategy, product innovation, and human-centered design within enterprise environments.

They reflect my career trajectory at leading global organizations, including Dell, CI&T, Samsung, and IBM.

Community Impact

Leadership, to me, goes beyond the workplace.
It’s about extending a hand, sharing experience, and helping others grow. Through my work outside the office, I strive to create meaningful impact for women, mothers, leaders, and professionals starting their careers.

Professional Experience

Dell Technologies (2022-2026)

Cross Product Lead & Technical Program Manager for Digital Product Design

Led design operations and enterprise sales modernization initiatives across Dell.com. Managed global design organizations, drove AI-powered sales workflows, and transformed delivery models to improve scalability, operational efficiency, and self-service digital commerce.

CI&T (2022)

UX/UI Design Manager

Led the creation and validation of new digital healthcare products, structuring cross-functional squads and defining product strategy, UX frameworks, and service journeys to improve patient engagement and operational efficiency.

Samsung (2020-2021)

UX Designer Lead and Project Coordinator

Coordinated UX initiatives for Samsung Pay, including strategic banking integrations with partners such as Santander Brasil, shaping seamless end-to-end mobile financial experiences, from PIX payments and digital onboarding to credit services. Led cross-functional innovation programs for Samsung Health and Galaxy Watch, and directed the Creative Startup initiative to foster experimentation and accelerate early-stage digital ventures.

IBM (2010-2020)

UX Design Lead and others

Led strategic design for IBM’s Cognitive Enterprise Data Platform (CEDP), standardizing user experiences across a complex data ecosystem and driving its integration with IBM Cloud Pak for Data to deliver scalable, enterprise-ready solutions. Built the UX team in Brazil from scratch, hiring and developing talent while embedding and teaching Enterprise Design Thinking practices across cross-functional teams. Combined organizational leadership with hands-on product design across multiple strategic initiatives