Context

IBM was developing the Cognitive Enterprise Data Platform (CEDP) to enable organizations to manage, discover, and activate enterprise data at scale. However, the ecosystem consisted of multiple research-driven tools and disconnected interfaces, creating fragmentation across the user experience and limiting product scalability.

Challenge

Transform a complex set of research initiatives into a unified enterprise platform, establishing design standards, scalable frameworks, and a cohesive user experience across multiple data products.

Key deliverables

• CEDP Data Mart — enabling structured access to enterprise data assets

• Automated Metadata Generator — accelerating data cataloging and discovery

• Unified Portal — consolidating platform access and workflows

• Integration with IBM Cloud Pak for Data, expanding the platform’s enterprise capabilities

Role

As Design Lead, I led strategic design initiatives for the Cognitive Enterprise Data Platform, managing distributed design teams and collaborating closely with Product, Engineering, and Research. My responsibilities included defining experience frameworks, aligning design with IBM’s design system, establishing delivery KPIs, and ensuring consistent execution across the platform ecosystem.

Approach

• Established a unified experience strategy across CEDP products

• Implemented scalable design frameworks and reusable components aligned with IBM’s design system

• Introduced design governance and quality standards to ensure consistency across teams

• Managed distributed teams and implemented KPI-driven delivery processes

• Collaborated with product and engineering leaders to translate research initiatives into client-facing enterprise solutions

• Implemented a design process based on Double Diamond and Design Thinking

Impact

• Standardized the experience across a complex enterprise data ecosystem

• Enabled scalable product development through reusable frameworks and governance

• Accelerated the transition from research prototypes to market-ready enterprise solutions

• Strengthened alignment between design, product, and engineering teams across the platform